when going into to look at analytics I'll be honest I had no idea what to expect nor what it meant.
I found this nice definition on targettech.com
'Social media analytics is the practice of gathering data from blogs and social media websites and analysing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities.'
Twitter Analytics
Helps measure the impact your twitter account which is great for business saves them trying to do it manually.
Twitter analytics can help measure such things like:
How many new followers you get every day, week or month, how many users interact with your account, how many users favourite or retweet your Tweets and also how many users go to your site.
Monitor the success of SM marketing strategies
By clearly defining performance indicators at the outset this allows you to track your goals as well as check whether you’ve achieved what you set out to do. Measurement of SM will never be perfect. It involves gauging success against marketing objectives, and with the world changing and evolving so quickly what's hot on twitter one day might not be so hot the next.
when looking a social analytics and monitors the success of a brand or company, analytics can be used to gather data from blogs and social media websites and then analysing that data to see if the meet or need to revise their business's goals. Depending on what the goal of the organisation is, they may need to revise the platform(s) the are using to see what more of their target market are using
the following I found on Digital Marketing Philippines which I found very relevant:
1. having no social media strategy- by having no social media strategy will leave you lost when it comes to posting things to your social media account , and can leave the target market feeling lost when looking into your account.
2. to many accounts on different platforms- by creating to many accounts to soon can be overwhelming, this can leave their followers feeling disconnected if not posting to one platform enough
3. paying for fake followers- when it comes to social media it isn't about the number of followers you have but more or less the amount of people that interact with your account.
4. talking to much about the brand and the brand alone- let your audience know that you are willing to communicate and listen to their advice, make your page more interactive.
5. using irrelevant and excessive hashtags- this can be just down right annoying to anyone, yes it can help your company become more visible, but can leave followers feeling annoyed.
6. sharing to much in a short amount of time- if you are posting things every hour this can leave followers being very annoyed as well, would probably see you losing followers.
7. forgetting to proofread- spelling mistakes happen all to often, this can leave your company looking either sloppy and unprofessional or looking like they don't really care about there social presence.
8. forgetting the social aspect of social media- by not answering anything your followers post to your page, can leave them to feeling lost and why are they following your page of you never reply. While you don't have to reply to all, replying to most of the post would leave people loyal to the company
Before I get into what social media campaigns are and how the work I want to show you my all time favourite social media campaign
although it didn't stem outside of china I think this campaign is sending a powerful message to all.
you can see that social media can take to something and make it huge
So as it said in the video if they had of used twitter who knows how big this campaign would have got, it would have went viral and would have had loads of attention from all over the world.
when looking at a campaigns some questions should be considered such as; What platform should be used? Is the target audience using the platform? Would they be receptive? Should you tap into an existing group or try to start a new one?
in the Nike campaign it also raises awareness. A campaign needs support to get it going. Such strategies as integration with traditional media, Digital word of mouth, branded integration and media buys. Digital word of mouth is a powerful way to gain brand awareness. A portion of the campaign budget should be allocated to promotional media, both online and offline.
I like the concept of Social CRM, as it makes it easier for the consumer to get in touch with the company a lot quicker although the downside is that it makes it a lot easier for complaints to start popping up.. but the company can address these issues quickly. what is Social CRM you ask? Social CRM (Customer Relationship Management) is use of social media services, techniques and technology to enable organizations to engage with their customers. Their are two main was of maintaining Customer relationships and they are:
Social Engagement : Social CRM tools allow businesses to better engage with their customers by, for example, listening to sentiments about their products and services.
Social Customer Service: Ownership of social media is shifting away from Marketing and Communication as engagement increasingly relates to inbound customer service-based topics. Rather than social being seen purely as a space for companies to deliver outbound marketing messages, it is the inbound customer queries that allow for meaningful points of engagement and the building of brand advocacy.
which leaves you asking how can that benefit my company.. we have that covered as well. what are the benefits of Social CRM?
Social CRM can help manage campaigns across different social media platforms, and help to better understand customers’ and their general behaviour online. It can also help with being able to respond quicker to customer- Twitter API, for example, can allow customer support providers to reach out to distressed clients moments after they tweet a complaint.
"You know you need to create content but what does that really mean?"
Many companies see social media as one giant scoreboard: the team with the most fans or followers wins, but this is definitely not the case, think about how many business pages do you follow and just let them sit there, how many business pages do you interact with?
Now
SocialMediaExaminer.com points out 26 steps to creating a content so I looked
through and pulled out the ones that I thought were important:
so these are Amy's 11 steps-
1.Align
Content Development With Social Media Metrics and Goals:
a.Understand the goals of your company’s social media contentdelivery to help you develop a more attainable
strategy.
2.Create
Your Content Strategy With a Big-Brand Mindset
a.Find where their customers talkand “go deep.”
b.Create content that people want to talk about
c.Use social media to listen to customers.
3.Concentrate on Increasing Daily
Updates
a.Frequency: Post around 5-10 times a
day on Twitter and 1-4 times a day on Facebook for optimal
outcome.
b.Timing: Almost all research studies
highlight the main work hours from 8 am to 8 pm as good times to tweet and post to Facebook.
c.Multiple sites: Post to multiple social
sites, in addition to your own blog or website.
4.Delve Into Data From Social Media Channels
a.Data from social channels (e.g.,
Twitter, Facebook, LinkedIn, Google+ and blogs) can be overwhelming unless you
have clear goals to guide what you’re looking for and what you’ll do with the
information once you find it.
5.Engage in Real Interactions
a.Be available to your audience in
real time, when you can
have more
meaningful back-and-forth conversations.
6.Get to know the New Google Analytics
Social Reports:
a.Google‘s new standalone reports, Data
Hub Activity and Trackbacks, give marketers more in-depth insights into social
networks and how users respond to a business’s content.
7.Look to the Future of Social Media
a.The question of social media’s ability
to capture leads has been at the forefront of marketers’ minds from the
beginning. Twitter is the latest network to offer an approach that will let
marketers be more proactive with lead generation cards.
8.Network in All the Right Places
a.Follow your customers and
prospects so you can
network in all the right places.
9.Present Your Human Side With Photos
a.Photos and other types of visual content
are highly shareable on social networks. Pam Moore suggests that when you post photos of your team,
it helps to show
your business as a human brand and build relationships with your community.
10.Question Readers for More Engagement
a.Questions are a good example of engaging
content and have become a frequent go-to tactic, especially on platforms such
as Facebook.
b.Pure fan engagement questions to help tap into the interests and
lifestyles of your fans.
c.Market and competitive analysis
questions to generate
conversations and engage with possible leads who are
interested in buying that product.
d.Product/service feedback questions that
can serve as a fast focus group to find what people like most
and what areas you can expand into.
11.Strengthen In-Person Events With Social
Media Promotion
a.Engage—encourage potential
attendees to interact with you early on by crowdsourcing feedback.
b.Intrigue—create an event page
on event listing sites (e.g., Facebook events, Eventbrite).
c.Invigorate
potential attendees
with videos, blog posts, press releases, Twitter list of attendees, etc.
d.Integrate—pick a hashtag for the
event to get people talking.
e.Inform—ask attendees to vote on
session suggestions via text messages, consider QR codes on badges.
f.Propagate—stream live video of
your event.
g.Aggregate—spread the conference
presentations as widely as possible; use email links on your website
and publish on SlideShare.
I really don't even business when trying to choose what platform to use as there is soo many out there. So I guess it comes down to what is popular and what would give your company the best image. as listed on socialmediatoday.com under 'The world 21 most important social media sites and apps in 2015'. so when looking at the list below I was thinking how many of these platforms I had hear of and how many I use?
9. Snapchat. I do
have a snapchat account and would easily be my most used app
10. Tumblr.
I have heard of Tumblr, but never really considering opening an
account
11. Pinterest.
I have hear of pinrest but never really understood
it, so needless to say I don’t have an account.
12. Twoo. I
have never heardof this
platform, This
Belgian social network site is geared for the 25 and under crowd all over the
world.
13. MyMFB. Again another one I have
never heard of, but it is Created as a Muslim alternative to Facebook
14. YouTube. I would say I would use
youtube about once or twice a week, I do have an account but I can never
remember my password.. haha
15. Instagram. Is another platform I frequently
use,
16. Vine. I do have a vine
account but I never post anything I basically use to watch things other people
post
17. WhatsApp. I do not have this app
although I do know what it entails.
18. vk.com. I have never hear of this
one, it is promoting itself as Europe’s largest social
media site
19. Meetup.Meetup is a perfectly-named platform, because
it’s perfect for organizing local groups around specific interests, this
is another one I have never heard of.
20. Secret. Again another one I don’t know,
This might
be the best social media app most people haven’t tried. The premise is simple:
join into a group of friends (or create your own), and then share an anonymous
message.
21. Medium. The last one I have not
heard of either, If you’ve
ever wished that social engagement could come with an ongoing, up-to-date “how
to” manual written by the experts, Medium might be just what you’re looking
for.
so 6 out of 21 I guess isn't to bad for social media accounts is it?
when looking at choosing what one for you business I get it gets a bit tricky..
I found this picture which gives companies and idea to find their target market.
Listen- not only to what people are saying but listen to yourself, this will help you narrow down what media platforms you want to use, what will get the most attention.
Set Goals- Look at where you want to go with your company, don't only look at the big picture, create little short term wins to keep yourself and employees motivated.
Define Strategies- come up with ways of achieving your goals
Target Audience- create a persona to help identify potential characteristics and habits of you target audience.
Selecting Tools- When selecting what media platform to use ask yourself what best suits your company
Implementing- finally starting your social media campaign
Monitoring and Tuning- When monitoring your social media campaign look at the success or failure and if it isn't working tuning/re inventing the campaign or making small changes to see if there is any improvement.
Observing the social web
How to set goals and create strategies
with Technology advancing so quickly these days companies need to stay on to of by creating strategies and goals in order to see what is and isn't working relating to social media.
Self promotion and brand/service advocates
According to an article by Social Media Today, only 20 per cent of your posts should be promotional, otherwise you run the risk of boring your fans.
Customers are more likely to trust a brand advocate than a high-profile influencer. They create trusted recommendations that echo across the internet.
Social technographics classifies people according to how they use social technologies, such as Facebook or twitter.
Groundswell by Charlene Li and Josh Bernoff of Forrester Research, was the first book to really focus on social media and how much of a breakthrough it can be for an organisation. It looked into the future and how such a tool like the internet can benefit the company.
Groundswell created classification of different type of social media users into 6 categories:
Creators – may create blogs, websites, etc.
Critics – participate in communities, blogs, commenting, etc.
when starting out on social media I started on Myspace, mind you I didn't even know hardly how to use the internet, but did anyone back then? how to set you profile to private and how private was private?
As growing up and the internet evolving I have realised how important a digital identity.
There is a saying 'that don't put anything on social that you wouldn't want your grandma to see' this is an important concept as potential employees can easily view anything.
The following link shows you what your digital identity is:
Even though there is delete button on social media, is it every really deleted you can never really delete anything of the internet, it is as they say in the video a tattoo.
I chose to look at the Twittering case study:
You are an undergraduate student and you start using Twitter over a summer vacation as it was used by staff at the small company you had an internship with. When you are back at university you find that there are a number of others who are also using it.
1. Thinking about these people:
Ali – who takes the same modules as you;
Bob – who takes one module with you;
Cat – doing the same degree course as you but in a different name;
Doug – a postgrad who helps with one of your tutorials;
Ed – a lecturer on one of your module;
Fi – your personal tutor;
Greg – your student union president;
Hiya – your student radio’s twitter id;
Mum – your mother;
VC – your university’s senior manager;
X – your ex-lover;
a) which would you choose to follow and why?
I would never follow a current lecture as I find that would be inappropriate much like having them on facebook. As I don't think I would follow VC unless the posted content for university. The others I would probably follow giving that I know them or if we had a group project together.
b) What would be your reaction if any of the above started following you?
I don't think I would have an particular reaction to anyone starting to follow me as long as I personally know them I wouldn't have any reaction.. unless it was my mother as I wouldn't expected her to even know what twitter is let alone use it...
c) Would you expect the above to follow you if you followed them?
I wouldn't expect anyone to follow me unless we had a friendship or a personal relationship
2. Now would you tweet about:
As to what I would tweet about I would probably tweet about the same things I post on facebook. this being social life and academic life
3. Where will you tweet from?I would probably tweet from anywhere as long as it is relevant.. if I was to tweet from the pub it would probably be like
" having drinks for a good mates birthday #squadonpoint"
or something like that I don't think the would be certain locations as to where I would tweet from
Social Media marketing- when trying to define what it is all I can think of is its marketing but online? those little annoying adds the pop up on youtube that cover half you screen, or when your on an app and waiting for the next level and those 10 second videos pop up. That is all social media marketing. But I found this little definition to help me explain Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
Social media marketing can takes many forms such as Blogging, Microblogging, Videoblogging, Photoblogging, Podcasting, Mapping, Social networking, Social voting, Social bookmarking, Lifestreaming, Wikis, Virtual worlds, Social media, Social computing, Social software, Social web, Participatory media, Participatory web, Read write web, Citizen media, Peer to peer media, Web 2.0, Wikinomics, Crowdsourcing, Social bookmarking.
The 4 Ps
when ever you see the word marketing of course you start to think of the 4ps. I know I do
the four 4ps are Price, Place, Product, Promotion. Now this leaves you with questioning how does this working with social media. Well..
Price
Price (in social media) is the cost of retrieving data around your social
media efforts. There are many items to consider when you are pricing out all of
the tools that can make sense out of your data.
Place
Place is all about getting the product to the customer through the best
channel for the target audience. The best content in the world will never sell
if consumers don't know where or if they can get it. In social media, place is
all about network selection. So if you were to target music lovers maybe using
a social media platform like sound cloud rather than Facebook.
Product
In social media, your product is content. The quality of content will
affect your overall marketing goals. Treating content like a product means that
a brand should work toward regulation. Ensure content is build around
consistent themes, style, consistency, and quality. Customers should know what
to expect with your content and why it is worth consuming.
Promotion
Promotion is more than ads in the social media landscape. Promotion is about
everything that can be done to spread awareness of your content, including --
but not limited to -- ads. For example, two out of three of your friends like a
post you publish on Facebook. Through engagement, that "product" has
been introduced to a wider audience.
