Topic 9- Campaigns

Before I get into what social media campaigns are and how the work I want to show you my all time favourite social media campaign

although it didn't stem outside of china I think this campaign is sending a powerful message to all.
you can see that social media can take to something and make it huge

So as it said in the video if they had of used twitter who knows how big this campaign would have got, it would have went viral and would have had loads of attention from all over the world.

when looking at a campaigns some questions should be considered such as; What platform should be used? Is the target audience using the platform? Would they be receptive? Should you tap into an existing group or try to start a new one?

in the Nike campaign it also raises awareness. A campaign needs support to get it going. Such strategies as integration with traditional media, Digital word of mouth, branded integration and media buys.  Digital word of mouth is a powerful way to gain brand awareness. A portion of the campaign budget should be allocated to promotional media, both online and offline.