I found this nice definition on targettech.com
'Social media analytics is the practice of gathering data from blogs and social media websites and analysing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities.'
Helps measure the impact your twitter account which is great for business saves them trying to do it manually.
Twitter analytics can help measure such things like:
How many new followers you get every day, week or month, how many users interact with your account, how many users favourite or retweet your Tweets and also how many users go to your site.
Monitor the success of SM marketing strategies
By clearly defining performance indicators at the outset this allows you to track your goals as well as check whether you’ve achieved what you set out to do. Measurement of SM will never be perfect. It involves gauging success against marketing objectives, and with the world changing and evolving so quickly what's hot on twitter one day might not be so hot the next.
when looking a social analytics and monitors the success of a brand or company, analytics can be used to gather data from blogs and social media websites and then analysing that data to see if the meet or need to revise their business's goals. Depending on what the goal of the organisation is, they may need to revise the platform(s) the are using to see what more of their target market are using
No comments:
Post a Comment