the following I found on Digital Marketing Philippines which I found very relevant:
1. having no social media strategy- by having no social media strategy will leave you lost when it comes to posting things to your social media account , and can leave the target market feeling lost when looking into your account.
2. to many accounts on different platforms- by creating to many accounts to soon can be overwhelming, this can leave their followers feeling disconnected if not posting to one platform enough
3. paying for fake followers- when it comes to social media it isn't about the number of followers you have but more or less the amount of people that interact with your account.
4. talking to much about the brand and the brand alone- let your audience know that you are willing to communicate and listen to their advice, make your page more interactive.
5. using irrelevant and excessive hashtags- this can be just down right annoying to anyone, yes it can help your company become more visible, but can leave followers feeling annoyed.
6. sharing to much in a short amount of time- if you are posting things every hour this can leave followers being very annoyed as well, would probably see you losing followers.
7. forgetting to proofread- spelling mistakes happen all to often, this can leave your company looking either sloppy and unprofessional or looking like they don't really care about there social presence.
8. forgetting the social aspect of social media- by not answering anything your followers post to your page, can leave them to feeling lost and why are they following your page of you never reply. While you don't have to reply to all, replying to most of the post would leave people loyal to the company
References
http://digitalmarketingphilippines.com/8-social-media-marketing-mistakes-to-avoid-infographic/
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