Topic 3 - Technographics

Social technographics classifies people according to how they use social technologies, such as Facebook or twitter.

Groundswell
by Charlene Li and Josh Bernoff of Forrester Research, was the first book to really focus on social media and how much of a breakthrough it can be for an organisation. It looked into the future and how such a tool like the internet can benefit the company.

Groundswell created classification of different type of social media users into 6 categories:  

• Creators – may create blogs, websites, etc. 
• Critics – participate in communities, blogs, commenting, etc. 
• Collectors – bookmark websites 
• Joiners – join communities e.g. Facebook 
• Spectators – just read 
• Inactives – don’t use social media at all