Topic 4- Social Media Planning

Social media marketing planning cycle

 

1. Listen- not only to what people are saying but listen to yourself, this will help you narrow down what media platforms you want to use, what will get the most attention.
2. Set Goals- Look at where you want to go with your company, don't only look at the big picture, create little short term wins to keep yourself and employees motivated.
3. Define Strategies- come up with ways of achieving your goals
4. Target Audience- create a persona to help identify potential characteristics and habits of you target audience.
5. Selecting Tools- When selecting what media platform to use ask yourself what best suits your company
6. Implementing- finally starting your social media campaign
7.  Monitoring and Tuning- When monitoring your social media campaign look at the success or failure and if it isn't working tuning/re inventing the campaign or making small changes to see if there is any improvement.

 Observing the social web 

 

 

How to set goals and create strategies

with Technology advancing so quickly these days companies need to stay on to of by creating strategies and goals in order to see what is and isn't working relating to social media.

Self promotion and brand/service advocates
According to an article by Social Media Today, only 20 per cent of your posts should be promotional, otherwise you run the risk of boring your fans.
Customers are more likely to trust a brand advocate than a high-profile influencer. They create trusted recommendations that echo across the internet.

Reference
 http://www.emoderation.com/build-brand-advocates-social-media/#sthash.gTomM4N7.dpuf