Topic 11- Analytics

when going into to look at analytics I'll be honest I had no idea what to expect nor what it meant.
I found this nice definition on targettech.com

'Social media analytics is the practice of gathering data from blogs and social media websites and analysing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities.'

 Twitter Analytics
 Helps measure the impact your twitter account which is great for business saves them trying to do it manually.
Twitter analytics can help measure such things like:
 How many new followers you get every day, week or month, how many users interact with your account, how many users favourite or retweet your Tweets and also how many users go to your site.

 

 

Monitor the success of SM marketing strategies

By clearly defining performance indicators at the outset this allows you to track your goals as well as check whether you’ve achieved what you set out to do. Measurement of SM will never be perfect. It involves gauging success against marketing objectives, and with the world changing and evolving so quickly what's hot on twitter one day might not be so hot the next.

when looking a social analytics and monitors the success of a brand or company, analytics can be used to gather data from blogs and social media websites and then analysing that data to see if the meet or need to revise their business's goals. Depending on what the goal of the organisation is, they may need to revise the platform(s) the are using to see what more of their target market are using

  

 

Topic 10- Mistakes

Mistakes can be made by any one on social media,

the following I found on Digital Marketing Philippines which I found very relevant:

1. having no social media strategy- by having no social media strategy will leave you lost when it comes to posting things to your social media account , and can leave the target market feeling lost when looking into your account.

2. to many accounts on different platforms- by creating to many accounts to soon can be overwhelming, this can leave their followers feeling disconnected if not posting to one platform enough

3. paying for fake followers- when it comes to social media it isn't about the number of followers you have but more or less the amount of people that interact with your account.

4. talking to much about the brand and the brand alone- let your audience know that you are willing to communicate and listen to their advice, make your page more interactive.

5. using irrelevant and excessive hashtags- this can be just down right annoying to anyone, yes it can help your company become more visible, but can leave followers feeling annoyed.

6. sharing to much in a short amount of time- if you are posting things every hour this can leave followers being very annoyed as well, would probably see you losing followers.

7. forgetting to proofread- spelling mistakes happen all to often, this can leave your company looking either sloppy and unprofessional or looking like they don't really care about there social presence.

8. forgetting the social aspect of social media- by not answering anything your followers post to your page, can leave them to feeling lost and why are they following your page of you never reply. While you don't have to reply to all, replying to most of the post would leave people loyal to the company



References
http://digitalmarketingphilippines.com/8-social-media-marketing-mistakes-to-avoid-infographic/

Topic 9- Campaigns

Before I get into what social media campaigns are and how the work I want to show you my all time favourite social media campaign

although it didn't stem outside of china I think this campaign is sending a powerful message to all.
you can see that social media can take to something and make it huge

So as it said in the video if they had of used twitter who knows how big this campaign would have got, it would have went viral and would have had loads of attention from all over the world.

when looking at a campaigns some questions should be considered such as; What platform should be used? Is the target audience using the platform? Would they be receptive? Should you tap into an existing group or try to start a new one?

in the Nike campaign it also raises awareness. A campaign needs support to get it going. Such strategies as integration with traditional media, Digital word of mouth, branded integration and media buys.  Digital word of mouth is a powerful way to gain brand awareness. A portion of the campaign budget should be allocated to promotional media, both online and offline.