Topic 4- Social Media Planning

Social media marketing planning cycle

 

1. Listen- not only to what people are saying but listen to yourself, this will help you narrow down what media platforms you want to use, what will get the most attention.
2. Set Goals- Look at where you want to go with your company, don't only look at the big picture, create little short term wins to keep yourself and employees motivated.
3. Define Strategies- come up with ways of achieving your goals
4. Target Audience- create a persona to help identify potential characteristics and habits of you target audience.
5. Selecting Tools- When selecting what media platform to use ask yourself what best suits your company
6. Implementing- finally starting your social media campaign
7.  Monitoring and Tuning- When monitoring your social media campaign look at the success or failure and if it isn't working tuning/re inventing the campaign or making small changes to see if there is any improvement.

 Observing the social web 

 

 

How to set goals and create strategies

with Technology advancing so quickly these days companies need to stay on to of by creating strategies and goals in order to see what is and isn't working relating to social media.

Self promotion and brand/service advocates
According to an article by Social Media Today, only 20 per cent of your posts should be promotional, otherwise you run the risk of boring your fans.
Customers are more likely to trust a brand advocate than a high-profile influencer. They create trusted recommendations that echo across the internet.

Reference
 http://www.emoderation.com/build-brand-advocates-social-media/#sthash.gTomM4N7.dpuf

Topic 3 - Technographics

Social technographics classifies people according to how they use social technologies, such as Facebook or twitter.

Groundswell
by Charlene Li and Josh Bernoff of Forrester Research, was the first book to really focus on social media and how much of a breakthrough it can be for an organisation. It looked into the future and how such a tool like the internet can benefit the company.

Groundswell created classification of different type of social media users into 6 categories:  

• Creators – may create blogs, websites, etc. 
• Critics – participate in communities, blogs, commenting, etc. 
• Collectors – bookmark websites 
• Joiners – join communities e.g. Facebook 
• Spectators – just read 
• Inactives – don’t use social media at all

Topic 2: Digital Identity

when starting out on social media I started on Myspace, mind you I didn't even know hardly how to use the internet, but did anyone back then? how to set you profile to private and how private was private? 

As growing up and the internet evolving I have realised how important a digital identity.

There is a saying 'that don't put anything on social that you wouldn't want your grandma to see' this is an important concept as potential employees can easily view anything.

The following link shows you what your digital identity is:

Even though there is delete button on social media, is it every really deleted you can never really delete anything of the internet, it is as they say in the video a tattoo.
 
I chose to look at the Twittering case study:

You are an undergraduate student and you start using Twitter over a summer vacation as it was used by staff at the small company you had an internship with.  When you are back at university you find that there are a number of others who are also using it.
1. Thinking about these people:
Ali – who takes the same modules as you;
Bob – who takes one module with you;
Cat – doing the same degree course as you but in a different name;
Doug – a postgrad who helps with one of your tutorials;
Ed – a lecturer on one of your module;
Fi – your personal tutor;
Greg – your student union president;
Hiya – your student radio’s twitter id;
Mum – your mother;
VC – your university’s senior manager;
X – your ex-lover;

a) which would you choose to follow and why?
I would never follow a current lecture as I find that would be inappropriate much like having them on facebook. As I don't think I would follow VC unless the posted content for university. The others I would probably follow giving that I know them or if we had a group project together.

 b) What would be your reaction if any of the above started following you?
I don't think I would have an particular reaction to anyone starting to follow me as long as I personally know them I wouldn't have any reaction.. unless it was my mother as I wouldn't expected her to even know what twitter is let alone use it...

c) Would you expect the above to follow you if you followed them?
I wouldn't expect anyone to follow me unless we had a friendship or a personal relationship
 2. Now would you tweet about:
As to what I would tweet about I would probably tweet about the same things I post on facebook. this being social life and academic life
3. Where will you tweet from?I would  probably tweet from anywhere as long as it is relevant.. if  I was to tweet from the pub it would probably be like

" having drinks for a good mates birthday #squadonpoint"

or something like that I don't think the would be certain locations as to where I would tweet from