Topic 4- Social Media Planning

Social media marketing planning cycle

 

1. Listen- not only to what people are saying but listen to yourself, this will help you narrow down what media platforms you want to use, what will get the most attention.
2. Set Goals- Look at where you want to go with your company, don't only look at the big picture, create little short term wins to keep yourself and employees motivated.
3. Define Strategies- come up with ways of achieving your goals
4. Target Audience- create a persona to help identify potential characteristics and habits of you target audience.
5. Selecting Tools- When selecting what media platform to use ask yourself what best suits your company
6. Implementing- finally starting your social media campaign
7.  Monitoring and Tuning- When monitoring your social media campaign look at the success or failure and if it isn't working tuning/re inventing the campaign or making small changes to see if there is any improvement.

 Observing the social web 

 

 

How to set goals and create strategies

with Technology advancing so quickly these days companies need to stay on to of by creating strategies and goals in order to see what is and isn't working relating to social media.

Self promotion and brand/service advocates
According to an article by Social Media Today, only 20 per cent of your posts should be promotional, otherwise you run the risk of boring your fans.
Customers are more likely to trust a brand advocate than a high-profile influencer. They create trusted recommendations that echo across the internet.

Reference
 http://www.emoderation.com/build-brand-advocates-social-media/#sthash.gTomM4N7.dpuf

Topic 3 - Technographics

Social technographics classifies people according to how they use social technologies, such as Facebook or twitter.

Groundswell
by Charlene Li and Josh Bernoff of Forrester Research, was the first book to really focus on social media and how much of a breakthrough it can be for an organisation. It looked into the future and how such a tool like the internet can benefit the company.

Groundswell created classification of different type of social media users into 6 categories:  

• Creators – may create blogs, websites, etc. 
• Critics – participate in communities, blogs, commenting, etc. 
• Collectors – bookmark websites 
• Joiners – join communities e.g. Facebook 
• Spectators – just read 
• Inactives – don’t use social media at all

Topic 2: Digital Identity

when starting out on social media I started on Myspace, mind you I didn't even know hardly how to use the internet, but did anyone back then? how to set you profile to private and how private was private? 

As growing up and the internet evolving I have realised how important a digital identity.

There is a saying 'that don't put anything on social that you wouldn't want your grandma to see' this is an important concept as potential employees can easily view anything.

The following link shows you what your digital identity is:

Even though there is delete button on social media, is it every really deleted you can never really delete anything of the internet, it is as they say in the video a tattoo.
 
I chose to look at the Twittering case study:

You are an undergraduate student and you start using Twitter over a summer vacation as it was used by staff at the small company you had an internship with.  When you are back at university you find that there are a number of others who are also using it.
1. Thinking about these people:
Ali – who takes the same modules as you;
Bob – who takes one module with you;
Cat – doing the same degree course as you but in a different name;
Doug – a postgrad who helps with one of your tutorials;
Ed – a lecturer on one of your module;
Fi – your personal tutor;
Greg – your student union president;
Hiya – your student radio’s twitter id;
Mum – your mother;
VC – your university’s senior manager;
X – your ex-lover;

a) which would you choose to follow and why?
I would never follow a current lecture as I find that would be inappropriate much like having them on facebook. As I don't think I would follow VC unless the posted content for university. The others I would probably follow giving that I know them or if we had a group project together.

 b) What would be your reaction if any of the above started following you?
I don't think I would have an particular reaction to anyone starting to follow me as long as I personally know them I wouldn't have any reaction.. unless it was my mother as I wouldn't expected her to even know what twitter is let alone use it...

c) Would you expect the above to follow you if you followed them?
I wouldn't expect anyone to follow me unless we had a friendship or a personal relationship
 2. Now would you tweet about:
As to what I would tweet about I would probably tweet about the same things I post on facebook. this being social life and academic life
3. Where will you tweet from?I would  probably tweet from anywhere as long as it is relevant.. if  I was to tweet from the pub it would probably be like

" having drinks for a good mates birthday #squadonpoint"

or something like that I don't think the would be certain locations as to where I would tweet from

Topic 1- Social what?

Social Media marketing- when trying to define what it is all I can think of is its marketing but online? those little annoying adds the pop up on youtube that cover half you screen, or when your on an app and waiting for the next level and those 10 second videos pop up. That is all social media marketing.

But I found this little definition to help me explain Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.

Social media marketing can takes many forms such as Blogging, Microblogging, Videoblogging, Photoblogging, Podcasting, Mapping, Social networking, Social voting, Social bookmarking, Lifestreaming, Wikis, Virtual worlds, Social media, Social computing, Social software, Social web, Participatory media, Participatory web, Read write web, Citizen media, Peer to peer media, Web 2.0, Wikinomics, Crowdsourcing, Social bookmarking.

The 4 Ps
when ever you see the word marketing of course you start to think of the 4ps. I know I do
the four 4ps are Price, Place, Product, Promotion. Now this leaves you with questioning how does this working with social media. Well..

Price
Price (in social media) is the cost of retrieving data around your social media efforts. There are many items to consider when you are pricing out all of the tools that can make sense out of your data.

Place
Place is all about getting the product to the customer through the best channel for the target audience. The best content in the world will never sell if consumers don't know where or if they can get it. In social media, place is all about network selection. So if you were to target music lovers maybe using a social media platform like sound cloud rather than Facebook.

Product
In social media, your product is content. The quality of content will affect your overall marketing goals. Treating content like a product means that a brand should work toward regulation. Ensure content is build around consistent themes, style, consistency, and quality. Customers should know what to expect with your content and why it is worth consuming.

Promotion
Promotion is more than ads in the social media landscape. Promotion is about everything that can be done to spread awareness of your content, including -- but not limited to -- ads. For example, two out of three of your friends like a post you publish on Facebook. Through engagement, that "product" has been introduced to a wider audience.


References
https://www.salesforce.com/blog/2013/07/benefit-your-social-media-plan.html