But I found this little definition to help me explain Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
Social media marketing can takes many forms such as Blogging, Microblogging, Videoblogging, Photoblogging, Podcasting, Mapping, Social networking, Social voting, Social bookmarking, Lifestreaming, Wikis, Virtual worlds, Social media, Social computing, Social software, Social web, Participatory media, Participatory web, Read write web, Citizen media, Peer to peer media, Web 2.0, Wikinomics, Crowdsourcing, Social bookmarking.
The 4 Ps
when ever you see the word marketing of course you start to think of the 4ps. I know I do
the four 4ps are Price, Place, Product, Promotion. Now this leaves you with questioning how does this working with social media. Well..
Price
Price (in social media) is the cost of retrieving data around your social media efforts. There are many items to consider when you are pricing out all of the tools that can make sense out of your data.
Place
Place is all about getting the product to the customer through the best channel for the target audience. The best content in the world will never sell if consumers don't know where or if they can get it. In social media, place is all about network selection. So if you were to target music lovers maybe using a social media platform like sound cloud rather than Facebook.
Product
In social media, your product is content. The quality of content will affect your overall marketing goals. Treating content like a product means that a brand should work toward regulation. Ensure content is build around consistent themes, style, consistency, and quality. Customers should know what to expect with your content and why it is worth consuming.
Promotion
Promotion is more than ads in the social media landscape. Promotion is about everything that can be done to spread awareness of your content, including -- but not limited to -- ads. For example, two out of three of your friends like a post you publish on Facebook. Through engagement, that "product" has been introduced to a wider audience.
References
https://www.salesforce.com/blog/2013/07/benefit-your-social-media-plan.html
